ATTRACTING WOMEN TO THE DRIVING PROFESSION – A SOLUTION TO THE APPROACHING DRIVER SHORTAGE ?

September 2nd, 2010

It is well known that the lack of drivers has been a major problem for the European transport industry, but, of late, the financial crisis and global recession have made the issue somewhat less urgent. However, when the economy turns around the subject will once again be high on the agenda, so in order to secure the profession’s future a broader recruitment base is needed. A change of attitude within the industry is needed to ensure that the profession will become more appealing for women too.

Women truck drivers are a rarity. For example, in Great Britain there are around 309,100 drivers of heavy trucks and less than one per cent of them are women, according to figures for 2008 produced by the independent organisation Skills for Logistics. In 2006, Britain had a shortage of 46,000 drivers and Skills for Logistics, which works in parallel with the transport industry, issued a widespread appeal in order to attract more drivers, both young people and women.

The situation looks similar across large parts of Europe and in Sweden, which often beats its chest on equality issues, the proportion of women drivers is still just four per cent.

“Truck driving requires professional skills and places great demands on the driver, but there is no practical reason why women should not drive heavy trucks,” says Liam Northfield of Britain’s Freight Transport Association (FTA)

Preconceived ideas are common

There are a number of preconceptions about the driving profession that make women reluctant to come forward. One is that the profession involves long periods of time away from the family, although the fact is that international long-distance transport services are a small part of the transport cake. Less than three per cent of all freight is transported further than 500 kms (around 300 mls) and a massive two-thirds of goods travel less than 50 kms (30 mls) on Europe’s roads.

Another argument is that women quite simply do not have the physical requirements to make it in the driving profession, an argument which to a certain extent would have held water 30 years ago, when working in haulage was usually physically stressful for the driver. Today the situation is very different, as, for example, Swedish truck manufacturer Volvo Trucks has long focused on building vehicles that suit as many people as possible.

“Our vehicles should be able to be handled by both tall men and short women,” says Rikard Orell, Design Manager at Volvo Trucks. “A few years ago it was pointed out that the manual gearboxes were difficult to handle for shorter people; they had difficulty reaching the gear lever from the high seat. So we immediately changed that,” relates Rikard Orell.

Today these aspects are completely integrated in the design department’s thinking. Driving a truck today is not a tough job, he explains saying, “Our task is to create trucks that are as comfortable and functional as possible for the specific tasks for which they will be used. The driver should benefit, irrespective of whether it is a woman or a man behind the wheel.”

Even those aspects that are not directly connected to the actual driving process have become less physically strenuous. As Rikard continues, “Previously, loading and unloading was an unbelievably hard operation as, for example, heavy sacks of potatoes were loaded by hand. Today the whole logistics industry is so standardised. All packages are on pallets which are handled using electric pallet trucks, so it requires no strength.”

Technology and design are one thing, but the focus is also on making it easier for women to enter the driving profession. In order to target women directly Volvo Trucks in Sweden has been organising all-women events since 1999. One such event was held in September last year, when over 100 women were invited to Volvo in Gothenburg in order to have the chance to try truck driving and to listen to talks on the driving profession, trucks and the freight industry.

Susanne Frödin is Market Communications and PR Manager for Volvo Trucks in the Nordic region and the initiator of Women’s Day. She says, “We have too few women in the truck industry. Volvo Trucks would like the situation to be more balanced, making it more fun, more creative and contribute to the development of the driving profession.”

Women role figures important

Rolf Wallin, Training Manager at Swedish logistics company BDX in Luleå, believes that women drive in a more environmentally-friendly manner, are fuel-efficient and are more cautious with vehicles. In spite of this BDX only have between five and ten women drivers in its 1,700-strong staff. Therefore, in conjunction with haulage interest group ‘Sveriges Åkeriföretag Norr’ and local upper secondary schools, they started the ‘Drivers on the Road’ project, which was all about attracting more young people, mainly girls, to the driving profession.

“The best way to succeed in attracting women to the driving profession is for women who already drive trucks to talk about what it’s like. And since there are so few women, we have a problem, so we must get this process underway,” he adds.

Dutch haulage company Oegema Transport hauls freight throughout Europe and undertakes domestic distribution assignments. Of around 240 employees only ten are women, but three of them drive on international routes.

“When we recruit drivers we choose those who suit the job best irrespective of whether they are women or not,” says Sibbele Oegema, CEO of Oegema Transport. “However, I would like to have more women drivers since they drive more cautiously and are more fuel-efficient. My main challenge for the future is to have a sufficient number of drivers to meet customer demand. The problem at the moment is that there are so few women entering the driving profession.”

Action at EU level is needed

The European Transport Workers’ Federation (ETF) has decided that by 2013, all member associations must take the necessary measures, both at national and at company level, to recruit substantially more women to the transport industry than is the case today.

Brigitta Paas, Vice Chairperson of ETF and active in the organisation’s equal opportunities team, says, “I would like to see the EU’s Transport Commission do something so that the number of women drivers in the different countries is surveyed. So far, however, there is no organised register. I want to have hard figures for the number of women truck drivers on a European level in order to be able to put pressure on transport companies and politicians.”

Volvo Trucks wants to play a distinct role in this development.

“There is no rational reason why women should not be able to drive trucks,” says Lennart Pilskog, Director of Public Affairs at Volvo Trucks. “It is mainly about attitudes. The transport sector will increase again and when it does, the lack of drivers will once more become an issue for the industry. So it is even more important to be able to attract women to the profession.”

3. Women's Day

6. Oegema Transport

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Alfa Romeo Giulietta

September 2nd, 2010

Appearing for the first time at the Geneva International Motor Show the Alfa Giulietta stole the show. We are now delighted to be able to confirm full details of the Alfa Giulietta for Ireland.

In the centenary year of Alfa Romeo the name Giulietta is a tribute to an Alfa Romeo icon of the Fifties. As a brand synonymous with motor sport the Alfa Giulietta of the Fifties made the dream of owning an Alfa Romeo a reality.

Whilst looking back to our heritage for a suitable name, the Alfa Giulietta of 2010 charts the way forward for others to follow. Engineering excellence has long been a hallmark of Alfa Romeo.

Key features to note on the new Alfa Giulietta are:

New ‘Compact Architecture’

The Alfa Giulietta comfortably seats five and has an impressive 300 litre boot space. Yet there is no compromise with driving dynamics. The new platform saves weight through the use of magnesium, aluminium and high strength steels. This has kept weight down whilst improving rigidity. The result is a vehicle that combines comfort/practicality with a sporty/entertaining nature.

The compact architecture has also been designed for optimal safety. The Alfa Giulietta follows the Alfa 159 and Alfa MiTo in being awarded a 5-star safety rating by Euro NCAP. With an overall score of 87/100 the Alfa Giulietta is the safest compact car ever beating every other car in its category.

Dual Pinion Active Steering

This steering system delivers the true Alfa Romeo experience behind the wheel. Benefits include:

  • Direct, sensitive steering in all driving conditions
  • Full integration with Alfa Romeo D.N.A and vehicle dynamic control systems
  • Great driving comfort due to variable power-assisted steering
  • Turning circle of just 10.9m for ease of use around town

Advanced Macpherson front suspension

Built with aluminium to save weight and ensure crisp approaches to corners.

Multilink Rear suspension

A rarity for Segment C. The Multilink rear suspension offers great road-holding properties and a superior level of comfort. In addition, this system has been designed to allow greater useful luggage space and is built from aluminium to save weight.

Engines

At the heart of every Alfa Romeo is the engine. The Alfa Giulietta is available with some of the most technologically advanced engines in the market.

Three petrol:

1.4 TB 120bhp (Band C)

1.4 MultiAir TB 170bhp (Band B)

1750 TBi 235bhp (Band E)

And two diesel engines are available.

1.6 JTDM-2 105bhp (Band A)

2.0 JTDM-2 170bhp (Band B)

All engines are Euro 5 compliant and feature Start&Stop with the exception of the             1750TBi 235bhp.

MultiAir

This revolutionary engine technology that debuted on the Alfa MiTo is also available for the     Alfa Giulietta. Prospective customers will appreciate the following benefits of MultiAir:

Increase in maximum power

  1. Increase in low-rpm torque
  2. Lower fuel consumption
  3. Lower CO2 emissions

In a segment dominated by the diesel engine Alfa Romeo is the first manufacturer to offer a petrol alternative to rival the diesel engine’s fuel-efficiency. The 1.4 MultiAir TB 170bhp petrol engine and the 2.0 JTDM-2 170bhp engine are both in VRT Band B.

1750TBi 235bhp

The 1750TBi engine has been chosen to power the range topping Alfa Giulietta Cloverleaf.

The Cloverleaf symbol appeared for the first time in the 1920s on the four “RL Targa Florio” cars specifically prepared by Giuseppe Merosi for the “Gran Siciliana”. This was one of the most prestigious races of the 1920s.

Ugo Sivocci painted his car with a white square with a cloverleaf inside as a symbol of good luck. The four corners represented the four drivers of the Alfa Romeo team. Sivocci persuaded the three other Alfa Romeo drivers to also decorate their cars with the symbol.

Towards the end of the race the “RL” of Ascari broke down 200m from the finishing line. Sivocci who had been in second finished the race 1st and secured the Alfa Romeo team their first international victory. The power of the Cloverleaf symbol was born.

Unfortunately, on the 8th September 1923, at the “Gran Premio d’Europa” in Monza, Sivocci lost his life in a tragic accident. His car had not been sporting the treasured Cloverleaf symbol. As a mark of respect the team removed a corner from the square Cloverleaf background to signify Sivocci’s absence. From 1924, Alfa Romeo race cars displayed the Cloverleaf symbol on a triangular background.

After World War II the Cloverleaf symbol was used to distinguish sporting versions of Alfa Romeo models.

Style

The hidden rear door handles give the five door Alfa Giulietta the style of a coupé, but the 300 litre boot space and seating for five adults make this a practical car to be driven every day.

Trim levels

As with the Alfa MiTo there will be four trim levels. Turismo, Lusso, Veloce and Cloverleaf.

Standard Equipment

The new Alfa Giulietta has an impressive array of safety systems as standard. These include VDC (Vehicle Dynamic Control) with Hill Holder and the Alfa Romeo D.N.A system. This system incorporates Electronic Q2 which works in conjunction with the braking system to simulate the presence of a mechanical limited slip differential for improved road-holding and increased lateral grip when cornering.

Six airbags – driver, passenger, two front side and two window airbags.

Whilst the distinctive front and rear LEDs are to be admired for their aesthetic quality they are also Daytime Running Lights (DRLs) that improve visibility to other road users – a key safety feature.

Turismo – as standard

  • Manual air conditioning
  • Black Sprint fabric upholstery
  • 60/40 split folding rear seats
  • Radio/CD/MP3 player with 6 speakers
  • Rear spoiler
  • Electric rear windows
  • 16” steel wheels with spoke design rims and 205/55 R16 tyres

Lusso – as standard

Synonymous with ‘Luxury’ in Italian, the Lusso trim level offers great functionalities such as

Dual-zone automatic climate control, steering wheel in leather with audio/phone controls, leather gear lever and Blue&MeTM.

In addition to Turismo:

  • Alfa code immobiliser and alarm system (includes Safe Lock)
  • Fog lights
  • Chrome line (chrome plated window frame)
  • Sports dials with white illumination
  • Steering wheel in leather with audio/phone controls
  • Leather gear lever
  • Cruise control
  • Front armrest with storage compartment
  • Blue&MeTM (Bluetooth with voice commands and MP3 player with USB port)
  • Dual-zone automatic climate control
  • Competizione fabric upholstery in Black or Black/Grey
  • Visibility Pack (rain sensor + windscreen with antiglare band + Air Quality System + moisture sensor + electrochromatic rear view mirror + dusk sensor)
  • 16” 5 double spoke alloy wheels with 205/55 R16 tyres

Veloce – as standard

In Italian, Veloce literally means ‘fast’ and there are some key features that give the Veloce trim level its meaning. 17” Turbine design wheels with 225/45 R17 tyres, side skirts, lowered sports suspension, satin effect wing mirrors, darkened headlights, aluminium sports pedals, aluminium kick plates and a dark brushed aluminium insert for the dashboard are all standard.

In addition to Lusso specification (not including Visibility Pack):

  • Darkened headlights
  • Satin effect wing mirrors
  • Side skirts
  • Sports suspension
  • Darkened interior roof lining
  • Aluminium kick plates
  • Aluminium sports pedals
  • Dark brushed aluminium dashboard insert
  • Sports leather steering wheel with red stitching mounted with audio/phone controls
  • Leather and microfiber upholstery
  • 17” Turbine design alloy wheels with 225/45 R17 tyres
  • 17” steel space saver spare wheel for 17”/18” alloy wheels

Cloverleaf – as standard

The iconic Cloverleaf emblem signifies the most sporty version of the Alfa Giulietta. This trim level is only available in combination with the high performance 1750 TBi 235bhp engine. In addition to the Veloce trim level Cloverleaf contains the following as standard:

  • Rear dark tinted windows
  • Cloverleaf emblem (both front left and right wings)
  • Red brake callipers
  • Visibility Pack
  • 18” Perforated design alloy wheels with 225/40 R18 tyres

Price

The Alfa Romeo Giulietta range starts from €19,995.

RRSP (€)

1.4 TB 120 bhp Turismo

19,995.00

1.4 TB 120 bhp Lusso

21,995.00

1.4 TB 120 bhp Veloce

23,695.00

1.4 MultiAir TB 170 bhp Lusso

26,995.00

1.4 MultiAir TB 170 bhp Veloce

28,695.00

1750 TBi 235 bhp Cloverleaf

33,995.00

1.6 JTDm-2 105 bhp Turismo

21,995.00

1.6 JTDm-2 105 bhp Lusso

23,995.00

1.6 JTDm-2 105 bhp Veloce

25,695.00

2.0 JTDm-2 170 bhp Lusso

27,570.00

2.0 JTDm-2 170 bhp Veloce

31,295.00

Advertising

Uma Thurman has been chosen as the face of the Alfa Giulietta and will appear in television and print campaigns.

Giulietta

Giulietta

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Case IH enthusiast uses his race car to spread the word

September 1st, 2010

Californian farmer Brian Thiel debuts his Nitro Funny Car at the National Hot Road Association Northwest Nationals in Seattle. Mr Thiel, an enthusiastic operator and advocate of Case IH machinery, farms more than 4,000 acres of rice near Pleasant Grove, CA.

More information on the NHRA can be found at http://www.nhra.com/

Nitro Funny Car

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Green corridors – the smartest way across Europe

September 1st, 2010

Green corridors – the smartest way across Europe

It has been nearly three years since the European Union launched the concept of “green corridors”. Now it’s time to shift into a higher gear.

SCANIA

Today’s major European transport routes are full of bottlenecks, especially at border crossings.
In 2007, the European Union launched the concept of “green corridors” to enable traffic to flow more smoothly and efficiently and in a more environmentally acceptable, climate-smart manner. With today’s economic and climatic concerns, people are looking with increasing interest at the concept, says Jerker Sjögren, a special adviser at the Swedish Ministry of Enterprise, Energy and Communications and coordinator of Sweden’s green corridors work.

In 2006, the transport sector accounted for 19 percent of the EU’s total greenhouse gas emissions. It was the only sector in which such emissions rose. In response, in autumn 2007 the European Commission published a freight logistics action plan that launched the concept of green corridors and urged EU member countries to think about what might be done to create a more coherent transport system in Europe.

“Now that a few years have passed, we can say that the initiative was a good response to major challenges that the transport industry, and thus the economy as a whole, is facing today,” says Sjögren. “Recovery from the global recession is sluggish, and the threat of climate change will require fresh thinking in all economic sectors. This is why many people are attaching great hopes to green corridors. By means of efficient logistics and smoother transport, we can both help lubricate the economy and reduce environment impacts.”

In Sweden, with its long distances and relatively heavy dependence on exports, there is a great need to optimise transport flows, Sjögren says. The green corridors concept has been well-received by the country’s Logistics Forum, an Enterprise Ministry advisory board that includes representatives from the business community, universities and research institutions.

“We had our kick-off in the autumn of 2008 and began by trying to arrive at a definition of what ‘green corridors’ actually are,” he says. The European Commission had not formulated such a definition.

The Logistics Forum reached a consensus that green corridors should be based on six points:

• Sustainable logistics solutions and the utilisation of co-modality
• A harmonised system of rules, with openness for all players
• A concentration of national and international goods traffic on long transport routes
• Strategically placed trans-shipment points
• Adapted and supportive infrastructure
• Innovative information systems, collaboration models and technology.

Among these points, the concept of co-modality is particularly important, Sjögren says. It means that every mode of transport – rail, roadways, maritime shipping and sometimes also aviation – should be included on its own merits, helping to achieve the most efficient, least environmentally destructive overall solution.

“Generally speaking, it is a matter of finding solutions in which you drive a truck a short distance and feed cargo to a terminal for onward transport by train or boat, then do the opposite at the other end,” he says. “You could describe it as going the first mile and the last mile by truck and the rest by rail or by sea.”

Sjögren emphasises that although these ideas are not new, because of technical and administrative obstacles this kind of co-modal transport remains uncommon. In technical terms, for example, there are problems in transferring cargo between different modes of transport.

“In administrative terms, there is still too much hassle when it comes to crossing land borders, especially by train,” Sjögren says. “And it requires a lot of paper-pushing. We think this should have been fully digitised a long time ago.”

However, there are positive early examples of co-modal transport. The Logistics Forum has singled out nearly a dozen high-priority projects that will contribute to the development of green corridors. These include a transport route between Maschen, Germany, and Hallsberg, Sweden, in which railways provide cross-border service and trucks feed into trans-shipment terminals along the route.
Inside Sweden’s borders, there is also a prioritised model project in which rail freight carrier Green Cargo, truck manufacturers Scania and Volvo and fashion chain KappAhl are collaborating to reduce environmental impact. Deliveries arrive in Gothenburg by ship, are driven in a biodiesel-powered Volvo truck to a terminal, travel by Green Cargo train to the Årsta terminal in southern Stockholm, then travel from there by ethanol-powered Scania truck to clothing stores in Stockholm.
“This project has succeeded in showing a large impact in the form of reduced emissions,” Sjögren says.

Sjögren maintains that green corridor efforts have reached a threshold where it is time to shift into a higher gear. A number of international collaboration projects have been established, both at the political level and between public authorities and transport companies.
“Green corridors will be an important element of European transport policy in the coming decade,” he says. “Now we need to fill the concept with real-world content. The point of departure is that we have to base this work on today’s transport flows, select a few routes across Europe where the volume is greatest and create some form of pilot corridors for the concept in which both business models and new technology can be tested.”

4 transport routes

Four transport corridors are candidates to become green corridors due to their great transport volume.

1. Corridor A
A rail link between the major ports of Rotterdam, Netherlands, and Genoa, Italy. This is already a model in the EU, and governments, rail authorities and other major players in the transport sector in four countries have joined to form a consortium to facilitate administration, thereby making transport services more efficient. It is an interesting model to build on and supplement, for example with feeder traffic to terminals along the route.

2. The Brenner Corridor: a highway and railway from Munich, Germany, through the Alps and the Brenner Pass down to Torino, Italy. The countries along the route have begun to collaborate in order to improve infrastructure, eliminate bottlenecks and identify administrative obstacles and safety/security risks that need to be addressed.

3. The Western Corridor: a co-modal transport route from Rotterdam northward via Denmark and Sweden’s west coast to Oslo, Norway. Sweden has made initial contacts with ministries and other players in the affected countries. The next step will be to draft joint guidelines for a coherent route that can efficiently take advantage of environmentally adapted co-modal transport.

4. The East-West Corridor: the route from Denmark in the west along Sweden’s south coast and across the Baltic Sea to the Baltic countries, onward towards Belarus and eventually perhaps via the Trans-Siberian Railway to China. Flows on this corridor are not so heavy today, but there is major potential. EU has designated the countries around the Baltic Sea as a macro-region where there should be extra focus on development and growth issues, including those that are transport-related.

Machineshift.com

The Clean Energy Leader: Now Online

September 1st, 2010

New Holland is considered the agriculture industry’s Clean Energy Leader and this month sees the launch of its new website www.thecleanenergyleader.com, which explains the brand’s ingenious solutions for more efficient farming whilst respecting the environment.

Welcome to New Holland’s world

The site welcomes users to a clean and environmentally friendly world, which represents the very essence of New Holland. Images of the brand’s powerful machines are contrasted with those of fertile Mother Nature and the faces of those who have turned this strategy into reality, together with testimony from environmentally-aware farmers, who are already using these solutions.

The website’s structure is based around the three pillars which constitute the Clean Energy Leader strategy: Tier 4, biodiesel and the world’s only hydrogen powered tractor, the NH2™, within the Energy Independent Farm concept.

The Clean Energy Leader: a part of everyday life

The new Clean Energy Leader website is jam packed with further information on each section. As users navigate around the website, they can watch video interviews with specialists from the sector, browse through animations explaining the functionality of the brand’s tailor made solutions and find answers to specific issues in the FAQ sections. They can download one of the desktop wall papers or images of environmentally friendly products. Moreover, the site is linked to the brand’s other social media platforms including:

YouTube: http://it.youtube.com/user/NewHollandAG

Facebook: http://www.facebook.com/NewHollandAgriculture

Flickr: www.flickr.com/photos/newholland

Twitter: http://twitter.com/NewHollandAG

“New Holland is fully committed to digital media, and we are already engaged in this fast paced and dynamic field with our award winning website www.newholland.com”, stated Pierre Lahutte, head of Global and Europe Marketing & Communications. “Our brand is the agricultural industry’s point of reference for environmentally friendly farming, and courtesy of this new website, we will also become the first port of call for all internet users who are looking for information on clean energy in our sector.”

The site will be continually updated with new content, and will soon be available in multiple languages. Discover this new world today by visiting www.thecleanenergyleader.com

CEL Home Page

T4A

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MINI set to join World Rally Championship from 2011.

September 1st, 2010

Munich. MINI is making a comeback on the international rally circuit. From 2011, the brand will compete at selected rounds of the FIA World Rally Championship (WRC) and will go on to contest the entire season from 2012 onwards. This involvement is planned for several years.

The car charged with this task is the MINI Countryman WRC, which is being developed by Prodrive, in close cooperation with MINI, and is based on the production model. The powerful heart of the racing car is a 1.6-litre, four-cylinder turbo-charged engine from BMW Motorsport. The car complies with the new Super2000 regulations put in place by the International Automobile Federation (FIA), which stipulate the use of turbo engines with 1,600 cc displacement and four-wheel drive combined with an increased emphasis on road relevant technologies. The result is a significant 25 per cent reduction in overall costs. The first test drive for the MINI Countryman WRC, which will also be available to customer teams, is planned for autumn 2010. This decision sees MINI continue its success story in the world of rallying. In the 1960s, the MINI Cooper S caused a sensation with victories at the legendary Monte Carlo Rally. The company also tasted success on many occasions in the European Rally Championship. Having already demonstrated the sporty character of its models in many countries in the MINI CHALLENGE, the brand is now taking its presence in motorsport to a new level with the commitment to the WRC.

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing, says: “I am delighted MINI will be represented on one of the most popular stages in international motorsport. The success enjoyed on the rally circuit has made a vital contribution to the image of the brand. MINI customers have always shown great interest in motorsport. I am convinced we will add a few more chapters to our success story in rallying. The MINI Countryman provides an excellent basis, from which to create a competitive racing car for the world championship. In Prodrive, we have a strong and experienced partner. We will work hard together over the coming months to ensure we get the project on track right from the word go.” “This is a very exciting new motorsport programme,” said Prodrive Chairman, David Richards. “During the 1960s MINI captured the imagination of the world when the tiny car took on the might of V8 powered Fords and won what was then one of the toughest motorsport events, the 4000km Monte Carlo rally. I believe our new MINI will become a firm favourite of the latest generation of rally fans, just as it is adored by its millions of owners across the world. We already have a significant number of confirmed customer orders for the new MINI rally car with the first deliveries scheduled for the start of the 2011 season.”

Prodrive has been working on developing the MINI Countryman WRC since early 2009. The company was formed in 1984 by Richards, who won the World Rally Championship as co-driver to Ari Vatanen (FI) three years earlier. Based in Banbury (GB), Prodrive has developed into a leading independent company in the motorsport and automobile sector under Richards’ guidance, and today employs over 500 staff. Prodrive’s many successes currently include six overall victories in the World Rally Championship, five titles in the British Touring Car Championship and three class victories at the Le Mans 24 Hours (FR). BMW was present when the World Rally Championship made its debut back in 1973. Achim Warmbold (DE) and Jean Todt (FR) tasted victory in their BMW 2002 at the Alpenfahrt Rally in Austria. However, MINI’s tradition in this discipline stretches back even further: Pat Moss (GB) clinched the first victory with the MINI 850 at the 1959 Mini Miglia National Rally. MINI ultimately enjoyed its finest hours at the Monte Carlo Rally in 1964, 1965 and 1967: the MINI Cooper S celebrated three overall victories at the most iconic rallying event in the world. Paddy Hopkirk (IR, 1964), Timo Mäkinen (FI, 1965) and Rauno Aaltonen (FI, 1967) joined the list of winners at this prestigious event. In 1965, “Rally Professor” Aaltonen also won the European Rally Championship. Tony Ambrose (GB) and Mäkinen finished second and third to round off an excellent overall result for the MINI Cooper S. In addition, MINI drivers also enjoyed many individual wins at renowned rallies throughout Europe. The last BMW World Rally Championship victory was achieved in 1987 in Corsica by Bernard Béguin (FR) driving a BMW M3 which was built and run by Prodrive.

From 2011, over 40 years down the line, the MINI Countryman WRC will be charged with adding further chapters to this success story. It bridges the gap between the classic MINI concept and a contemporary Sports Activity Vehicle. The brand’s first model to feature four doors and a wide-opening tailgate, it offers more space – which can be used in a wide variety of ways – to go with its raised seating position and optimised ride comfort. Plus, the “go-kart” feeling for which MINI is a byword has been preserved and takes on a new dimension with the optional MINI ALL4 all-wheel-drive system. The MINI Countryman expresses the defining virtues of the brand in terms of design, premium quality, handling, efficiency and the scope for customisation – and does so in an absorbingly individual way.

The next step down from the racing version is the MINI Cooper S Countryman. With its twin-scroll turbocharger and direct injection now complemented by fully variable valve management, the 1.6-litre four-cylinder petrol engine in the rangetopping model offers by far the best balance between output and fuel consumption in its displacement class. The engine generates an impressive 135 kW/184 bhp and allows the MINI Cooper S Countryman to accelerate from 0 to 100 km/h in 7.6 seconds. Furthermore, the MINIMALISM concept sees wideranging technology designed to reduce fuel consumption and emissions – such as Brake Energy Regeneration, the Auto Start/Stop function, Shift Point Display and the need-based operation of ancillary components – fitted as standard and in model-specific combinations.

MINI Countryman WRC

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Peugeot Launch Prices and Equipment for Award-Winning RCZ Sports Coupe

August 31st, 2010

The award-winning Peugeot RCZ is now on sale in Ireland. Voted Most Beautiful Car of the Year at the 25th International Automobile Festival by over 100,000 internet voters and awarded a red dot: best of the best 2010 award for outstanding design quality in the Automotive category earlier this year, the RCZ was then presented with the Fleet World Design of the Year gong in May. The much-sought-after sports coupe will retail in Ireland from €36,495, plus dealer delivery related charges.

There will be one trim level available, the RCZ Sport model with a choice of two high-performance engines: a 2.0 HDi 163bhp engine with 6-speed manual gearbox, (139g/CO2, Band B road tax of €156) and a 1.6 petrol 200bhp engine with 6-speed manual, (159g/CO2, Band D road tax of €447).

The RCZ immerses the driver into a world of sport and luxury. Standard comfort equipment on both petrol and diesel models will include Bluetooth and USB box, luxury leather upholstery, electric and sports front seats, auto headlamps and wipers, electrochrome rear view mirror, electric folding mirrors, front and rear parking aid, dual zone climate control aircon, electric front windows, alarm, cruise control with speed limiter, 18” alloy wheels, active rear spoiler, leather gearstick, stitched nubuck dash, remote stalk control radio, CD and MP3 player, carpet mats, aluminium door sills and double bubble roof.

To enhance the driver experience, a sports pack will come as standard to Ireland to include a leather steering wheel, a sports steering wheel and short gear shift. The sports steering wheel is 362cm in diameter to offer optimal control.

Standard safety equipment includes ABS, ESP, traction control, electronic brake force distribution, brake assist, hill assist and four airbags.

Announcing the prices and equipment, George Harbourne, Peugeot’s new Managing Director said, “The Peugeot RCZ is a very special car that has attracted hundreds of enquiries through our website and Dealer Network. The sports coupe arrives at a pertinent time when the rejuvenation of the Peugeot brand in Ireland is well under way and it will do much to raise our profile in a new segment for us. Whilst small numbers are currently available, production will free up for the Irish market in January and we expect to sell in the region of 200 units next year. The bulk of sales will be the low emission 2.0 HDi diesel that qualifies for €156 annual road tax.”

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John Deere officially opens ETIC in Germany

August 31st, 2010

John Deere has officially opened its new European Technology and Innovation Centre (ETIC) in Kaiserslautern, Germany. The new facility will serve as a primary resource for intelligent solutions and advanced technologies aimed at customers throughout Europe, CIS, Northern Africa, Near and Middle East, and other markets using state-of-the-art John Deere technology.

“Since John Deere invests approximately four per cent of its equipment sales revenue into research and development – around US $4.5 million every working day – it is only natural for us to allocate a good portion of our R&D expenditure to one of Europe’s most demanding markets,” said agricultural & turf division president Mark von Pentz at the ETIC opening.

The ETIC currently accommodates around 90 engineers, computer experts, technicians and administrative personnel. Their main focus will be on the development of intelligent solutions, the integration of electronics into tractors and harvesting equipment, and on related technologies that help to automate machine operation, reduce operator fatigue and increase machine productivity in the field. Staff numbers will gradually increase over the next few years to around 200 employees.

“From John Deere’s perspective, Kaiserslautern is an ideal place to establish such a facility, as we can fully exploit a number of highly qualified resources,” said ETIC deputy director Professor Dr Pickel. “Apart from the technical university of Kaiserslautern, we maintain close partnerships with two nearby Fraunhofer Society institutes, the Institute for Experimental Software Engineering (IESE) and the Institute of Techno- and Business Mathematics (ITWM). John Deere has also recently become a shareholder in the German Research Centre for Artificial Intelligence (DFKI), which will be of great value to our future developments.”

The 10,000m² ETIC site includes an office building, laboratories and workshops, and features a modern, architecturally appealing design. The facility has also been designed to meet the stringent standards of the German Society for Sustainable Building (DGNB), and is equipped with an innovative sun protection system, sun-sensor controlled interior lighting, a geothermal heating and cooling system and a photovoltaic energy system. Compared to traditional oil-based heating and electrical supply systems, the geothermal and photovoltaic systems will help to reduce annual CO2 emission levels by over 142 tonnes.

ETIC building

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The Kia Picanto has been judged Britain’s most reliable new car according to Which? magazine.

August 31st, 2010

Which? Car has just published its annual reliability survey – the result of reports from Which? members – and Kia’s oldest car, introduced in 2004, topped the list for reliability amongst cars up to three years old and was one of the Top Five in the four to eight years old category as well.

Achieving a reliability score of 98.1 per cent, the Kia Picanto beat off established rivals from Japanese and European brands to take this real-life reliability accolade.

Peter Vicary-Smith, Chief Executive, Which?, said; “You don’t expect a new car to go wrong – but our rigorous research shows there’s a big difference between the best and worst. Some small cars, particularly Korean and Japanese superminis, run like clockwork. Whereas some bigger cars, which you might expect to be more robust, aren’t all they’re cracked up to be.”

Kia Motors Ireland have sold nearly 300 Picanto models this year 40% of these sales coming from the Scrappage Scheme .” This survey comes as no surprise to us “commented Managing Director ,James Brooks . “ We always knew that the Picanto was a reliable and dependable car and with the introduction of our Seven Year Warranty we have seen an increase of 57% in Picanto sales as customer priorities turn to both quality and affordability “

The Kia Picanto is available from €9,955 (€8,455 on the Government Scrappage Scheme)

Picanto Beauty Shot

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SALTEX DEBUT FOR JCB’S SMALLEST EVER JCB COMPACT LOADALL

August 30th, 2010

THE SMALLEST ever Loadall telescopic handler model ever produced by JCB gets its Saltex debut this year – highlighting a design innovation which has reduced the machine height to less than two metres.

The new small but mighty 515-40 model is 1.8m high, 2.97m long and weighs less than 3.5 tonnes. Delivering powerful performance despite these compact dimensions, the machine will bring the benefits of JCB’s market-leading Loadall range to previously inaccessible construction and industrial applications.

For the horticulture industry, the versatile new model is able to perform many of the on-site tasks which may have previously required several different machines and will prove ideal for commercial growers, garden centres and nurseries.

At the heart of the JCB 515-40 is an innovative, patented chassis design. To achieve the lowest possible working height, JCB has challenged conventional design concepts to develop this unique, off-set, single-spine chassis with the machine’s cab then occupying the resulting space.

As a result, the machine boasts a spacious operator environment, with easy access, yet the overall height of the machine is reduced to less than two metres – a barrier which has previously prevented compact telescopic handlers performing in many otherwise suitable applications.

Designed for efficient manoeuvrability in restricted spaces and difficult ground conditions, the JCB 515-40 features 4-wheel drive, 4-wheel steering and a hydrostatic transmission. Powered by a 50hp Deutz engine, the JCB model can handle a 1500kg payload at a 4-metre lift height. For added versatility it can be specified with a compact Loadall or skid steer Quickhitch, opening up a vast range of compatible attachments. This extra functionality, combined with ease of operation makes the machine highly attractive to plant hirers.

Also on show at Saltex will be JCB’s 6×4 and 4×4 versions of its successful Groundhog utility vehicles.  The JCB Groundhog 4×4 is tough, versatile and reliable – opening up a vast range of potential applications in the agricultural, estate management, golf course management, construction and landscaping sectors.

Building on the success of the popular JCB Groundhog 6×4, it boasts many of the same key features such as high payload, versatility and the availability of road legal kits. It is powered by a 19.5kW (26hp) diesel engine, delivering impressive torque and a top speed of 50kph (31mph). The result is unrivalled performance and handling whether in arduous ground conditions, on hilly terrain or road travelling between sites. 4×4 CVT transmission with high/low gear range and engine braking give easy driving and control, while all-wheel hydraulic disc brakes with split circuit and a twin calliper parking brake provide excellent stopping power and safety.

The JCB Groundhog 4×4 features fully independent suspension at each wheel, with high ground clearance and progressive rate springs at the rear – giving impressive road holding and a smooth ride in rough terrain – whether laden or unladen.

Ideal for transporting people across rough and delicate ground – the JCB 6×4 Groundhog utility vehicle has already proved extremely popular in a wide range of markets including: country estates, agriculture, specialist hire companies, sports venues, utility companies, golf courses and grounds maintenance contractors.

The permanent 4-wheel drive utility vehicle is powered by a 768cc, liquid-cooled, 20 hp (14.9kW) diesel engine. It features CVT transmission including manual differential lock with a Kevlar drive belt for enhanced durability. The machine delivers class-leading performance with a max travel speed of 18 mph (29 km/h), max payload of 500kg and a towing capacity of 500kg.

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