Archive for September, 2010

Cat® D Series Mini Excavators Add More Performance and Operator Convenience to Predecessors’ Quality and Reliability

Wednesday, September 29th, 2010

Cat® D Series Mini Excavators Add More Performance and Operator Convenience to Predecessors’ Quality and Reliability

The new Cat® D Series Mini Hydraulic Excavators—models 303.5D CR, 304D CR, 305D CR and 305.5D CR—are powerful, versatile, compact-radius machines that work comfortably in confined spaces and build on the quality design and reliability of their C Series predecessors—303C CR, 303.5C CR, 304C CR and 305C CR. With model designations that closely reflect their operating weights (3.5 to 5.5 metric tons), the new machines feature enhanced stability for greater productivity, a redesigned work-tool coupler, load-sensing hydraulics, and engines that meet U.S. EPA Tier-4 Interim and E.U. Stage-3A emissions regulations.

Models 303.5D CR and 304D CR are zero-tail-swing machines that keep the radius of the upper body within the width of the tracks; models 305D CR and 305.5D CR are compact-radius machines that limit upper-body tail swing over the tracks to 5.5 inches (140 mm) or less. Both designs reduce the machine’s operating footprint and simplify the operator’s job.

Increased-width undercarriages for the 303.5D CR and 304D CR and heavier counterweights for the 305D CR and 305.5D CR significantly enhance machine stability, allowing increased lift capacity, more effective use of reach and digging forces, increased capability when handling heavy work tools and improved machine balance for operator comfort.

A new pin-grabber-type coupler (with the new optional hydraulic operation) combines positive work-tool retention with a design that maintains tight tolerances between coupler and tool, significantly reducing wear.

A standard-equipment two-mode auxiliary-hydraulic system, complete with lines and quick connectors, can be switched between single-direction and bi-directional operation for effectively using work tools ranging from hydraulic breakers to augers. The implement hydraulic system is a responsive, load-sensing system resulting in low-effort pilot controls for optimum control and fast cycle times. In addition, refined main valves for the 305D CR and 305.5D CR further enhance hydraulic controllability.

Durable, functional design

Similar to large excavators, D Series booms feature a curved design for digging flexibility and fabricated-box construction for strength and durability. The independent-swing boom allows digging next to walls and obstructions, and an optional long digging arm for each model increases digging depth and lift height.

Digging arms also are equipped with brackets to facilitate installation of a versatile hydraulic thumb, and relief valves for the thumb are built into the main valve. Boom and digging-arm cylinders are end-dampened to reduce shock loads and material spills, and bucket rotation of more than 200 degrees not only assures improved material retention at height, but also makes flat-bottom trenching easier with less repositioning.

Enhancing overall capability of the new D Series models is a standard-equipment dozer blade that simplifies backfilling and clean-up chores. A float function allows the blade to follow ground contours with no operator correction. An optional angle-dozer blade, which can be angled 25 degrees to either side, further expands blade versatility.

Operator comfort and control

D-Series models are available with a two-post canopy operator’s station, or with an optional enclosed cab that can be equipped with available air conditioning. The sealed cab provides premium standard features such as an efficient heater/defroster/ventilation system, sliding-door system for confined-area access, retractable front window (with gas-strut assist), removable lower-front window, sliding side window and a radio-ready package.

The spacious operator’s compartment offers a comfortable suspension seat, adjustable wrist-rests, ample legroom and redesigned controls. The boom-swing function is now incorporated into the joystick controllers, and auxiliary-hydraulic controls also are positioned in the joysticks. An in-cab control allows switching the joysticks between an excavator and backhoe-type control pattern.

An automatic two-speed-travel feature shifts the drive system to meet changing torque and speed requirements, and a low-speed switch keeps the drive system in low range for precise-grading operations if desired. An automatic engine-idle feature reduces engine speed when hydraulic functions are inactive for four seconds, saving fuel and reducing sound levels and emissions.

Easy routine service

Extended routine-service intervals for D Series models save time and reduce operating costs: oil-impregnated sintered-alloy bearings in the boom and digging-arm linkages require grease only at 500-hour intervals; engine-oil changes are extended to 500 hours; and the hydraulic-oil change interval is 3,000 hours. A Cat S.O.SSM fluid-sampling port for hydraulic oil allows accurate, periodic assessment of fluid condition during its life.

A side-lifting hood allows access to the air filter, main control valve, auxiliary-hydraulic flow selector, fuel filter and hydraulic tank. The swing-out rear door provides an easy reach to engine-oil check/fill points, vertically mounted engine-oil filter, starter motor and alternator. In addition, the radiator and oil cooler are positioned for easy cleaning.

Basic Specifications

303.5D CR

304D CR

305D CR

305.5D CR

Operating Weight

Canopy— lb (kg)

7,800 (3 540)

8,500 (3 855)

11,012 (4 995)

11,696 (5 305)

Cab— lb (kg)

8,160 (3 700)

8,852 (4 015)

11,365 (5 155)

12,048 (5 465)

Net Power hp (kW):

30 (22)

39 (29)

42 (31)

47 (35)

Digging Depth:

Std. arm—ft (mm)

9.50 ( 2 880)

10.25 (3 130)

10.75 (3 280)

11.33 (3 470)

Long arm—ft (mm)

10.33 (3 180)

11.25 (3 430)

12.10 (3 670)

12.66 (3 870)

For more information about the D Series Mini Hydraulic Excavators, customers should contact their local Cat dealer or visit


Cat® Telehandlers Offer Performance, Control, and Versatility to Agricultural Markets

Wednesday, September 29th, 2010

Cat® Telehandlers Offer Performance, Control, and Versatility to  Agricultural Markets

The CatÒ TH336, TH406, TH337 and TH407 telehandlers feature systems that enhance their performance and productivity.  These agriculture-configured telehandlers are designed specifically for operation on farms and in agricultural applications.  The machines have a rated load capacity from 3300 kilograms to 3700 kilograms. Each with a two-section boom, delivering 6.1 metres of lift height on the TH336 and TH406, and 7.3 metres of lift height on the TH337 and TH407.

These models are powered by a Cat C4.4 diesel engine, certified to Stage IIIA (Tier 3) emissions regulations. The standard turbocharged, after-cooled 74.5 kW engine is mechanically controlled, In addition, an optional electronically turbocharged, after-cooled 93.1 kW engine is available for these models.

The power train also features a limited slip differential fitted in the front axle for improved traction in all ground conditions.  A high ground clearance and an excellent flotation from the 609 mm wheels make these models ideal for off-road applications.  The powersynchro transmission and unique torque converter drive system  helps to ensure long, trouble-free life.  The advanced cooling system with an optional Cleanfix® reversing fan, designed to clean clogged radiators and screens, offers improved performance in tough applications.

The new Cat telehandlers incorporate load sensing hydraulics for superior lifting and digging forces and for the ability to operate all three boom functions simultaneously and proportionally. Smoother, logical control of the boom and work tool enables the operator to do more, more efficiently and more accurately. The telehandlers feature Z-bar linkage and greater breakout force for stronger digging performance compared to the previous models.

An optional boom suspension system consisting of two components — boom suspension (ride control) and boom float are available for these telehandlers going into agricultural related applications.   When activated, the ride control provides the operator with more comfort while traveling at a faster speed.  While activated and traveling above 5 kmh, the boom will be cushioned to improve load retention and increase operator comfort.  When activated the boom float allows free movement of boom (lift/lower) while the work tool follows the ground contours.

Designed for operator efficiency and comfort

The models feature a spacious and comfortable cabin with all-around visibility due to larger window area. Control placement and single electro-hydraulic joystick control of hydraulics ease the burden on the operator and a transmission disconnect button on the single joystick allows the operator to route engine power to the boom for faster boom operation.

The dashboard features an interactive LCD display providing a wide range of information, including machine speed, operating hours, fuel level, coolant temperature and error messages.  Fitted as standard, a dedicated Longitudinal Stability Indicator provides the operator with a constant and progressive check of the machine’s forward stability, with a cut-out for the extend and lift-down functions if the load exceeds the recommended limit.  The LSI is positioned in the operator’s line of sight to enhance safety.

The telehandlers have three different steering modes from which to choose—2-wheel steer, 4-wheel steer and crab steer. Different modes allow for improved control and provide the manoeuvrability you need when moving around the farm. The turning circle is tight and when changing steering modes, the wheels automatically realign to the optimum position.

Versatile and easier to maintain

A wide range of Cat work tools—forks, buckets, grapple and manure tools—equip the telehandlers for multiple tasks with different types of materials around the farm. The Caterpillar manual quick coupler is standard and allows the operator to change work tools quickly. An optional hydraulic quick coupler allows the operator to change work tools quickly and efficiently without leaving the cabin. Couplers provide superior sight lines to the tool.

Optional competitive couplers are also available on the TH336, TH406, TH337, and TH407 agriculture-configured models.  The couplers enable a wide variety of competitive manufacturer work tools to be fitted on these Cat telehandlers.  The JCB® and Manitou® couplers are available in both a mechanical or hydraulic locking version, while the John Deere® style coupler is available in hydraulic only.   These couplers have the same functionality as the Cat IT-style quick couplers.   With these competitive coupler options, customers can choose the coupler that best meets his existing telehandler work tool inventory.

These models are sized to work productively and cost effectively in a variety of agricultural type applications. For more information about these telehandlers, contact your local Cat dealer or visit


Basic Specifications for TH417 Telehandler

TH336 TH337 TH406 TH407
Std. engine, gross power Cat C4.4 DITAAC

74.5 kW


74.5 kW


74.5 kW

Cat C4.4 DI TAAC

74.5 kW

Opt.engine, gross power Cat C4.4  ACERT

93.1  kW

Cat C4.4  ACERT

93.1  kW

Cat C4.4  ACERT

93.1  kW

Cat C4.4  ACERT

93.1  kW

Rated load capacity 3300 kg 3700 kg 3300 kg 3700 kg


7200 kg 7200 kg 7700 kg 7700 kg
Maximum lift height 6.1 m 6.1 m 7.3 m 7.3 m
Maximum forward reach 3.11 m 3.11 m 3.76 m 3.7 m
Travel Speed 40 km/h 40 km/h 40 km/h 40 km/h

MAN showing progressive truck design study at IAA 2010

Wednesday, September 29th, 2010

MAN showing progressive truck design study at IAA 2010

Minus 25 percent CO2 thanks to sophisticated aerodynamics: MAN Concept S a radical departure from usual truck design

A drastic reduction of fuel consumption and CO2 emission by diesel trucks is possible and can be implemented in a short space of time. This is conclusively demonstrated by a design study from MAN Nutzfahrzeuge being shown for the first time at the IAA 2010 in Hanover.

The streamlined semitrailer tractor differs radically from today’s typically cube-shaped trucks. The design of the MAN Concept S was rigorously adjusted in the wind tunnel in order to achieve extremely low wind resistance, corresponding to that of a modern passenger limousine.

Thanks solely to its aerodynamic form, the MAN Concept S – with an appropriately modified trailer – uses up to 25 percent less fuel than a comparable, conventional 40-tonne semitrailer tractor. This is the equivalent of a reduction in CO2 emissions of 25 percent.

With its Concept S, MAN makes a contribution to the current discussion on the statutory length restrictions applying to commercial vehicles in Europe. In order to realize the efficiency potential proven by the Concept S, tractors and trailers will have to become longer if they are going to provide the accustomed amount of interior space and loading volume. Changes to the road infrastructure for this purpose will not be necessary.



Wednesday, September 29th, 2010


Swedish truck maker Volvo Trucks regards gas as the most viable alternative to oil as a fuel for diesel engines. Above all, it offers considerable potential as a bridge to greater use of climate-neutral biogas. “This allows us to deal suitably with the most pressing problem – reducing carbon dioxide emissions,” says Lars Mårtensson, Volvo Trucks’ Environmental Director.

Oil and coal, the two fossil fuels that today power most of the planet’s industries, heat homes and get vehicles on the move, will dry up one day, although that day may be some time off yet. What is a more acute problem, however, is the emission of carbon dioxide, nitrogen, sulphur and particles from oil and coal.

For the transport industry, which is 97 per cent dependent on oil, the pressure is now on to find alternative fuels. One of the alternatives that many insiders regard as most promising is natural gas.

“Natural gas is one of several alternatives. And natural gas can be better than oil since it produces lower carbon dioxide emissions,” says Magnus Swahn, President of consultancy firm Conlogic which works on the development of sustainable logistics solutions.

Natural gas consists primarily of methane, which upon combustion releases 30 to 50 per cent less carbon dioxide than oil does and about 40 per cent less nitrogen oxide. And unlike oil, natural gas does not release sulphur, heavy metals or ash into the air.

Not all the Earth’s natural gas reserves have been fully charted, but those that have been discovered are very large compared with the planet’s known oil reserves. A switch to natural gas in the transport industry could be one way out of oil dependency and would result in a considerably lower environmental impact.

“However, if combustion takes place with the Otto cycle’s poorer efficiency rating, this benefit is erased,” warns Magnus Swahn.

This is a fact about which Swedish commercial vehicle manufacturer Volvo Trucks is fully aware.

“The diesel engine’s efficiency rating is a massive 30 to 40 per cent higher than that of today’s gas-powered vehicles using spark plug technology according to the Otto cycle,” explains Lars Mårtensson, Environmental Director of Volvo Trucks.

One energy technology in which Magnus Swahn has considerable faith is methane-diesel, where gas and diesel are used in combination. The main power comes from methane gas but a smaller quantity of diesel serves as a sort of “liquid spark plug” to ignite the gas. If liquefied gas is used instead of compressed gas, the result is a far longer operating range.

“This is a highly elegant solution. It delivers the diesel engine’s high energy efficiency combined with the low emissions of methane gas. I really like that combination,” he says.

Three years ago Volvo Trucks presented no less than seven trucks each tailored to run on a different alternative fuel. Methane-diesel technology was one of the approaches that Volvo Trucks decided to focus on in its ongoing development work.

“A gas-powered truck harnessing the methane-diesel engine’s energy efficiency is a natural advantage since it can also be run solely on diesel,” says Lars Mårtensson. “This is both practical and reassuring since the gas filling station infrastructure has not yet been fully expanded.”

However, even natural gas is a finite fossil fuel and replacing one fossil fuel with another is not the most forward-thinking of strategies, according to critics.

He responds that we must see natural gas as a bridge to fully expanded production of biogas, which is a non-fossil fuel that can be extracted from household refuse, for instance.

“The production of biogas is beginning to get under way in many countries. We are currently living in a transition period, we are shifting from decades of oil dependency to a society structured around renewable fuels,” he explains.

During 2010 Volvo Trucks has been carrying out field tests in both the UK and Sweden with methane-diesel engines running on up to 70 per cent gas in the fuel. The rest is bio-blend diesel, that is to say fossil diesel mixed with green diesel produced from renewable raw materials.

“The aim is that we should run on 80 per cent green biogas and 20 per cent green biodiesel as the combustion agent. This will make carbon dioxide emissions 80 per cent lower than with conventional diesel power,” concludes Lars Mårtensson.

Methane-Diesel trucks


Wednesday, September 29th, 2010


Volvo Trucks is the first manufacturer in the world to use Bio-DME (Di-Methyl-Ether) as a vehicle fuel with the inauguration this week of a DME filling station in Stockholm by Swedish fuel distributor Preem. As a consequence, the first five Volvo DME trucks in commercial operation are now taking to Sweden’s roads.

Bio-DME is highly exciting as a biofuel since it produces no less than 95 per cent lower emissions of carbon dioxide compared with diesel.

“For a new fuel to have a chance of survival, it needs production, distribution and suitably modified vehicles. Now we have all three pieces of the puzzle in place in a complete, entirely unique field test,” says Volvo Trucks’ Environmental Director Lars Mårtensson.

The field test will take place over a two-year period and its aim is to demonstrate the potential for large-scale investment in DME produced from biomass. The project encompasses the entire technical chain from biomass to fuel, i.e. distribution, filling stations, trucks and haulage firms.

•           Volvo Trucks’ contribution to the project consists of FH trucks that will be tested by selected customers in different parts of Sweden.

•           Production of Bio-DME will take place in Chemrec’s plant. The Volvo Group, via its subsidiary Volvo Technology Transfer, is one of the owners of Chemrec.

•           Preem will build filling stations so that the trucks can be used in regular regional and local operations.

•           The haulage companies initially participating in the field test are Green Cargo, DHL, Posten Logistik and Volvo Logistics via J-Trans.

“From an over-riding perspective, Bio-DME is one of the most promising second-generation biofuels,” says Lars Mårtensson. “It provides both high energy efficiency and extremely low emissions of greenhouse gases and these are the properties we value particularly highly when we analyse potential alternative fuels.”

This autumn, Preem will open additional filling stations in Sweden at Gothenburg, Jönköping and Piteå. In parallel, production of Bio-DME will be ramped up at the Chemrec plant in Piteå.

Introduction on a large scale requires long-term decisions

Evaluation of the field test and the authorities’ long-term decisions will determine whether large-scale production of Bio-DME will become a reality. In the EU the assessment is that Bio-DME could theoretically replace half of today’s diesel usage for heavy commercial transportation by 2030.

“The main challenges are to be able to work in a long-term perspective, produce a large quantity of biofuel, ensure distribution to a sufficiently large number of filling stations and, at the same time, promote demand,” says Lennart Pilskog, Director of Public Affairs at Volvo Trucks.

“In order to achieve this, it is necessary to have clear-cut guidelines from the authorities and co-ordinated, active co-operation between several players on the market,” he added.

DME powered vehicle

Retirement after 50 years service results in new appointment

Thursday, September 23rd, 2010

Retirement after 50 years service results in new appointment

Following the recent retirement of Tony Franklin, Micheldever-based New Holland dealer Oakes Bros Limited is pleased to announce the appointment of Simon Pratt to the role of Area Sales Manager.

Simon moves from his role in his family business and takes up his duties with immediate effect.

Simon said: “I have a very large pair of boots to step into but I am very much looking forward to taking up my new post and working with the committed and professional team we have at Oakes Bros Limited. We have exciting times ahead and I look forward to being part of the company’s continued growth in years to come.”

Tony Franklin announced his retirement after 50 years service with the dealership. Originally starting out as an apprentice at the age of 15, Tony spent 15 years in service before moving into sales.

Tony said: “When I first started, I was a harvest specialist working on combines. I can remember when the combine increased from eight feet wide to 12 feet and people said they were too big. How things have changed!

“It’s the people I remember most, all the family businesses I’ve worked with over the years making the hard work and long hours enjoyable. You can’t beat the buzz of helping someone.”

Kevin Ridley, Operations Director at Oakes Bros Limited, added: “Oakes Bros Limited is very grateful to Tony for his 50 years of dedicated service. Simon brings a wealth of experience and knowledge to his new role and I am sure he will continue to build on the excellent work of his predecessor.”

Oakes Bros retiree Tony Franklin with replacement Simon Pratt

Further steam turbine generator set for solar Munich, September 7, 2010 power plant in Spain

Thursday, September 23rd, 2010

Further steam turbine generator set for solar Munich, September 7, 2010 power plant in Spain

Special technological requirements fulfilled MAN Diesel & Turbo SE, Augsburg, manufacturer of large-bore diesel engines and turbomachinery, has received an order for the supply of a steam turbine generator set with a power output of 50 MW from the Spanish Guzman Energia S.l. The generator set is intended for installation in the ‘Termosolar Guzmán’ parabolic trough power plant which is currently under construction in the Andalusian Palma del Rio near the city of Cordoba and is planned to start generation of electricity in spring 2012. “This order is a confirmation of our company strategy to further expand our position on the growing market for regenerative applications,” said Dr. Hans-O. Jeske, member of the Executive Board and CTO of MAN Diesel & Turbo.
The two-casing reheat machine set will be designed and manufactured at the Oberhausen site of MAN Diesel & Turbo. The steam turbine as the core component of the energy generating process is specifically designed for use in a solar thermal power application. In addition to a short delivery period, the high thermal efficiency and the high overall efficiency which distinguish the MAN steam turbine train as the core component of the energy generating process were key factors in the award of this contract. The contract partner is a joint venture out of the experienced Spanish companies Iso, Espelsa, Abantia and Seridom. The modular system design of the machine train also meets the special technological requirements that the customer places on use of the steam turbine in the CSP (concentrated solar power) plant in Andalusia. This applies to the short start-up times as well as the frequent load changes due to meteorological changes.

MAN Diesel & Turbo has already developed and supplied the key turbine technology for several solar projects worldwide including a steam turbine with an electrical power output of 125 MW for a CSP plant in Abu Dhabi, which is currently the largest in the world. In contrast to photovoltaics, trough-shaped mirrors bundle the sunrays in solar thermal energy production. These rays are directed to a receiver pipe in the focal line of the collector, where a thermal oil is heated to several hundred degrees Celsius. Steam is produced via a heat exchanger and transferred to a steam turbine which generates the electricity via a generator. Using the steam produced from solar heat, these turbines generate electricity without consuming resources or producing emissions.


Thursday, September 23rd, 2010


A showcase for new petrol and diesel engines

The ASX is Mitsubishi’s new versatile family car with the space of a people carrier, the styling of an SUV and the humble running costs of a small hatchback.

Launching on September 8th, the ASX will be available with two engine choices, a 1.6L petrol and a 1.8L common rail direct injection diesel engine, and one highly equipped trim level.

The ASX comes with over forty safety, styling and comfort features as standard including Hill Start Assist, telescopic steering wheel adjustment, roof rails and electric folding mirrors. Built to secure a 5 star EURO NCAP safety rating, the ASX also comes with seven airbags, including one to protect the driver’s knees, ABS with EBD and traction control.

The 1.6L petrol (Tax Band B) is priced at €23,675 with €156 annual road tax and up to 47MPG. The 1.8L diesel (Tax Band B) is priced at €25,550 with €302 road tax and up to (5.7L/100km (50MPG).

Built in Japan on Mitsubishi’s global platform, the all-new ASX will compete in the hugely popular compact crossover segment that has been growing steadily over the last three years and now accounts for over 7.5% of all car sales in Ireland.

Dynamic Quality:

The latest vehicle developed from MMC’s “Project Global” mid-size platform, ASX aims to blend the best of two of Mitsubishi’s most recognisible and iconic vehicles – the driving characteristics of the Lancer and the commanding driving position of the Outlander – and further establish the brands’ presence in the passenger car market.

The ASX carries most of the Outlander’s lower structure as well as the basic architecture of its chassis (MacPherson front suspension and multi-link rear suspension), which is tuned for this lighter and more compact 2WD vehicle.

A notable feature is the introduction of an electric power steering mechanism to further lower emissions, which is also fitted with both tilt and telescopic adjustments.


On the outside, the front grille merges with a sculptured bonnet. This contributes to better pedestrian safety and makes the body more visible to the driver, thus improving maneuverability.

At the rear, the vehicle is characterised by a sharp aerodynamic lip at the bottom of the backlight and slim slanted combination lamps

On the inside, everything is positioned within easy and intuitive reach of the driver in the stylish cabin.

Making the best usage of its long 2.67m wheelbase, the ASX has a comprehensive set of utility features, making it ideal for the likely loading requirements of its potential customers’. These include:

  • 419L trunk.
  • Adjustable rear backrests.
  • 60:40 split rear seat.
  • Easy-fold (flat) rear bench.
  • Under floor tray with a 30L capacity.
  • Convenient hooks and lighting.


New Petrol Engine:

ASX will is available with a new lightweight 1.6L DOHC 16v MIVEC petrol engine developed by Mitsubishi, which delivers the lowest emissions in its class at 135g/km – Tax Band B / €156 Road Tax.

1.6L Petrol


1.6L DOHC 16 Valve MIVEC

Displacement (cc)


Output kW(PS)/rpm

117 ps @ 6,000


154 Nm @ 4,000 rpm

Fuel Consumption (L/100km)


C02 Emissions (g/km)

138 g/km (Tax Band B)

New MIVEC Diesel

The ASX will also feature the brand new all-aluminum DOHC 16v 4-cylinder Common rail direct injection “low impact” Euro 5 Diesel engine, jointly developed by Mitsubishi Motors Corporation and Mitsubishi Heavy Industries.

This 1.8L engine features innovative technologies including a new variable geometry turbocharger and high-efficiency combustion characteristics. The highlight of this technology is Mitsubishi’s proprietary MIVEC variable valve timing system, a world first for a passenger car Diesel engine.

1.8L Diesel


1.8L DiD 16 Valve MIVEC

Displacement (cc)


Output kW(PS)/rpm

150 ps @ 4,000


300 Nm @ 2,000 – 3,000 rpm

Fuel Consumption (L/100km)


C02 Emissions (g/km)

150 g/km (Tax Band C)


The new ASX is targeting a 5-star EURO NCAP safety rating through one of the most comprehensive safety packages of any vehicle in the segment

To limit the effect of impacts from all directions, the ASX’s body incorporates:

  • High-tensile steel to reduce weight and increase stiffness.
  • Shape optimisation of the octagonal-section straight front side members for better energy absorption.
  • “Triple-leg” bearing structure, linking the rear end of the front side member with the dash cross centre and lower members, to efficiently disperse frontal impact energy.
  • Reinforced body construction, which helps to absorb crash energy.

All of these measures compliment Mitsubishi’s RISE (Reinforced Impact Safety Evolution) uni-body, which brings dramatic advances in multi-directional impact safety performance. As a fundamental starting point, this proprietary design disperses energy loads during side and rear impacts and controls distortion, enhancing occupant protection and also helping to protect the fuel system during a rear impact.

Other passive safety features include:

  • Brake pedal push-prevention system.
  • Whiplash reducing seating that limits head tilt.

For optimum pedestrian protection, the front bumper, bonnet, fenders and cowling all employ impact energy absorbing structures. These elements provide an effective crumpling zone without affecting the strength or flexibility of the body. The internal structure of the front bumper is designed to provide an energy-absorbing zone, while the placement of appropriate material and a lower bumper beam reduces pedestrian leg injury.



Length: 429.5cm

Width:   177cm

Height:  162.5cm

Wheelbase: 267cm

Trunk capacity: 419L (VDA measured – all seats in place)

Servicing & Warranty:

Service intervals for the new ASX stand at 15,000km while the vehicle is covered by Mitsubishi’s 3 year/100,000km and 3-year pan-European home and roadside assistance programme, the Mitsubishi Assistance Package (MAP).

Sales Expectations:

The new ASX range goes on sale in Ireland on September 7th 2010 and Mitsubishi Motors Ireland expects to sell 500 units in 2011.

Commenting on the new ASX, Robert Guy of Mitsubishi Motors Ireland said: “The ASX is entering the fastest growing segment in Ireland and is a vehicle that blends the best of two our most iconic vehicles – the driving characteristics of the Lancer and the commanding driving position of the Outlander. So we’re very confident our new low emission petrol and diesel models will be a success and further establish our presence in the passenger car market.


The launch of the ASX is one part of an exciting and busy product roadmap for the Mitsubishi brand over the next six months with a renewed and extended range of passenger cars emerging.

October will herald the launch of the 1.8L diesel engine in the Lancer range, with a Tax Band B (€156 road tax) rating. This will be followed in November by the new Outlander, with a 2.2L diesel engine in 2WD and 4WD automatic. Then in January 2011 Mitsubishi will launch the first electric vehicle from a mainstream manufacturer, the i-MiEV.


ASX Side Profile



Thursday, September 23rd, 2010


JCB employee Alan Slaney today entered the JCB record books as he bade farewell to colleagues after notching up a magnificent 50 years’ service with the company.

He joined straight from school in August 1960 at the tender age of 15 and bows out today having become the company’s long-ever serving employee – beating the previous record of 49 years and two months.

Site Engineer Alan, who is part of the Site Services team responsible for the maintenance of JCB’s factories and premises, said: “When I walked through the doors all those years ago I never thought I’d be here for so long. It’s all gone so quickly and it’s nice to know I’ve set a company record for long service.”

JCB Chief Executive Alan Blake led the tributes to Alan at his retirement presentation. He said: “Alan is one of the unsung heroes of JCB. Roles like his are critical to keeping the business running smoothly and it’s people like Alan who have helped lay down the foundations of the successful business we see today.”

Alan followed in his father Bertram’s footsteps when he joined JCB and was taken on as an apprentice electrician, staying with the company as it expanded from one factory in a former cheese factory in Rocester to 18 global plants.

Great-grandfather Alan, 65 and from Cheadle, said: “JCB has been very good to me and I’m proud to have been a part of what the company has achieved and is still achieving. When I started here, the site, which used to be an old cheese factory, was nothing like it is now – and there was no lake. Now it is one of the most impressive company headquarters in the country.

“My dad, Bertram Slaney, started at JCB on the assembly line in February 1960 and when I left school I decided to follow in his footsteps. So on August 15 of that year I walked into the factory at Rocester with every intention to join him on the factory floor. However, a foreman spotted me, said he needed a new apprentice electrician, and the rest is history.”

Since then he has gone on to hold a number of roles from foreman to supervisor to energy management officer – but never left the Rocester site.

Alan has many fond memories of the people he has come into contact with, no more so than company Founder Joe Bamford, affectionately known as Mr JCB.

He said: “Mr JCB was a genius and I don’t use that word lightly. He had the energy and vision to build this company up and he liked nothing better than removing his jacket, rolling his sleeves up and working long hours alongside us.

“I’ve seen lots of changes and all positive ones I am glad to say. People have come and gone and I miss quite a few of them but I still work with the best bunch of colleagues I could ever ask for.

“However, now I’m retiring I don’t think there will be much rest for me. I have five grandchildren, a great grandchild, I breed birds and my wife, Margaret, has got plenty of DIY jobs lined up for me too!”



Mazda Announces New Design Theme: ‘KODO – Soul of Motion’

Thursday, September 23rd, 2010

Hiroshima, Japan, 3 September 2010. Mazda Motor Corporation today announced Mazda’s new design theme, ‘KODO – Soul of Motion’, and the design concept model, Mazda SHINARI, a pure expression of this new theme.

Since launching its first passenger car, the Mazda R360 Coupe, exactly 50 years ago, Mazda has spent many years exploring the concept of ‘motion,’ offering customers designs that are exciting both to view and to drive. In particular, since the launch of the Zoom-Zoom brand message, Mazda has pursued the concept of more athletic and sporty motion, and has adopted dynamic designs for all Mazda models starting with the Mazda6 and followed by the RX-8 and the Mazda2. In recent years, this motion-based design has been further extended to incorporate the theme of ‘motion inspired by nature’, embodied in the Mazda NAGARE concept car series and the all-new Mazda5.

As a result of these initiatives, since the launch of the first Mazda6 in 2002, Mazda design has been the subject of great acclaim, receiving 30 global awards for car design alone.

Ikuo Maeda, the head of Mazda’s Design Division, explains the new design theme in this way: “In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the instantaneous movement seen in animals. This motion that is so full of vitality that it stirs the emotions of those who see it. We have named it ‘KODO – Soul of Motion’, and our aim is to express movement with forceful vitality and speed as the design theme for Mazda’s upcoming models.”

Maeda continues, “Mazda’s four design studios located in Japan (Hiroshima and Yokohama), Europe (Frankfurt, Germany), and North America (Irvine, California) are currently combining to take up the challenge to achieve a breakthrough in the expression of motion in car design, and incorporate this expression into our future products.”


Mazda SHINARI is a 4-door, 4-seat, sports coupe and a pure expression of the new design theme, ‘KODO – Soul of Motion’, in its idealized form. Mazda SHINARI showcases several new design elements that will carry forward into production, and represents the first initiative by Mazda Design to express ‘KODO – Soul of Motion’.

The Japanese word Shinari describes the powerful yet supple appearance of great resilient force when objects of high tensile strength, such as steel or bamboo, are twisted or bent. It also refers to the appearance of a person or animal as it flexes its body in preparation for a fast movement, and it is these images that form the basis for the name of this concept car.

With images of strength flowing across every panel and part, the Mazda SHINARI looks ready to leap at any second. This form incorporates the expression of a strong backbone running through the body, the sudden release of pent-up energy, and the interplay of beautiful, supple movements. The distinctive front fenders represent the further evolution of the prominent fenders introduced on the RX-8. They highlight the dynamic movement expressed in the sides of SHINARI, in a style that is both sporty and elegant. Together with the further three-dimensional sculpting of the front grille, the design proudly emphasizes the Mazda lineage. There is a powerful line of movement originating at the grille and continuing through the bonnet, fender, front lamp modules and bumper. Finally, an aluminium floating bar linking the grille with the headlights enhances the three-dimensional expression of speed.

In the interior, Mazda Design has created the ‘ultimate athletic space’ focused on linking ergonomics with basic mechanical functions. We have designed the optimum space for both the driver cockpit, to enable the driver to focus on the task of driving, as well as the passenger environment, offering a sense of openness. In this model, Mazda offers new ideas for the human-machine interface in cockpit design, enabling the driver to switch at will between three modes: Business, Pleasure and Sport, to enjoy driving in line with the situation at the time.

Mazda SHINARI, the first of Mazda’s concept cars to embody the design theme ‘KODO – Soul of Motion’