New Holland’s commitment to making farming easier for enhanced productivity is once again confirmed by the launch of the free ‘Farming weather forecast and services by New Holland Agriculture’ app which forms a key element of the overarching digital strategy. New Holland is the first in the agricultural sector to develop and launch such an application, which is distinct from the purely product based apps already on the market, and offers the increasing number of farmers and agribusinesses that use smart phone technology a comprehensive service.
The ‘Farming weather forecast and services by New Holland Agriculture’ app was initially launched in Brazil, in Portuguese, on the occasion of the Agrishow held from 30th April – 4th May in Ribeirão Preto and will be subsequently rolled out in Europe at the Cereals event, which takes place on 13th and 14th June at Boothby Graffoe, Lincolnshire UK, as well as in North America.
The ‘NH weather’ app, which has been optimised for iPhones, and that can be downloaded from the Apple Store (http://itunes.apple.com/it/app/nh-weather/id520142846?mt=8), is set to become as important for farmers as traditional sources of information. Each morning, before starting their day, farmers and contractors will consult their personalised application to confirm or modify their day’s plans. A whole host of information is available at their fingertips, from 24 hour to long range forecasting, the latest industry news and even a service which enables them to easily contact their local dealer for further information.
Tags: New Holland