John Deere brand leaps ahead

John Deere has made a further leap ahead in the Interbrand ranking of the ‘100 best global brands’* for 2013.

According to the latest report, John Deere’s assessed brand value stands at US$4.865 billion, a further 15 per cent increase compared to the previous year. The company is now ranked in 80th place, having moved up from 85 in 2012 and 97 on its first appearance in the top 100 in 2011. This continues to place John Deere ahead of other well-known worldwide brands including Jack Daniels, Ralph Lauren and Pizza Hut.

“John Deere continues to demonstrate its commitment to building leading products for those ‘linked to the land’,” comments Interbrand on its website www.interbrand.com

“The brand’s commitment to environmental sustainability initiatives, strategic focus and organisational realignment and the strengthening of its forestry and construction business exemplifies how a Moline, Illinois-based company, most commonly associated with tractors and farm equipment, can continue to deliver on growth targets while broadening public perception of what it means to ‘Run Like a Deere.’”

“The ranking improvement not only recognizes John Deere’s growth outside North America, it also reflects the company’s ongoing commitment to helping our customers meet the world’s increasing need for food, fuel, fibre and infrastructure,” says Deere & Company agriculture & turf division president Mark von Pentz.

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